Logo & Logo Guide This section will include your logo in all it's acceptable and non acceptable formats. For instance, you may use a white logo on a dark background, but only use full color in all your marketing. You'll also indicate borders and margin area around your logo as well as where it should…
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Brand Checklist
Define your brand … What are the values and beliefs of your brand? Identify your strengths … Why should people invest in your products or services? Know your target audiene … Who do you want to reach? … How and where can you reach them? Create your brand story … How do you tell people…
Marketing During COVID-19
There’s nothing like a global pandemic to expose our marketing strengths and weaknesses. I want to be a resource for you in this time and help focus on opportunities within the current trials. Here are three practices that will strengthen your marketing efforts and make you a true business hero in our community. Be ready…
Anatomy of an Effective Ad Design
Have you thought about your ads lately? We want our customers to respond and we need to tell them how. Oh, did I mention, we have about 7 seconds to get their attention. This works for static and dynamic ad displays so please remember to include these elements on your social media movies, print ads…
5 Tips to Maximize Ad Profitability
Post on social media Ask your friends to share your post. You also have options to boost your posts using a targeted audience. Remember to use appealing photos and brief descriptions. Use Testimonials Ask a current client for a testimonial and post a photo with a quote from them raving about your product/service. Post on…
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